Someone has apparently abused collaborative reference site Wikipedia in a viral marketing campaign for a BBC online alternate reality game, or ARG. Boing Boing readers ask whether the BBC (or someone acting on their behalf, like a promotional agency) is responsible....much more at the entry.
Here's the original Wikipedia entry, which presented fictional details from the game as real: Link. Here's the entry in its current state, after having been "outed" as bogus and edited by Wikipedians into a factual article about the game: Link.
I'm not sure how to feel about this. I don't think I mind. This is kind of the point of ARG, and apparently the entry(ies) were not created by the game's project team at BBC.