Saturday, August 11, 2007

Icetruck.tv looks like a normal Youtube knockoff at first glance. It has friendly soft blue icons with rounded edges that just scream, "let's watch dramatic chipmunks all day long." But beneath the unsuspecting veneer lies one of the greatest viral marketing campaigns to hit the internet since Al Gore invented it so long ago.

The Icetruck site is actually a webvertisment for Showtime's Dexter, about a serial killer who works as a forensic analyst to help catch murderers. If that doesn't sound cool enough, it stars Michael C. Hall from Six Feet Under. What more do you need?
TV Squad: Dexter promo to die for

Apophenia: personalized viral marketing

Monday, August 06, 2007

Sharkrunners

In the game, players control their ships, but the sharks are controlled by real-world white sharks with GPS units attached to their fins. Real-world telemetry data provides the position and movement of actual great white sharks in the game, so every shark that players encounter corresponds to a real shark in the real world.

Ships in the game move in real-time, so players receive email and/or SMS alerts during the day when their boat is within range of an encounter.
area/code

sharkrunners.com

Thursday, August 02, 2007

Photosynth



Photosynth is an amazing new technology from Microsoft Live Labs that will change forever the way you think about digital photos. More info: http://labs.live.com/photosynth/


via St. Vincent, of all places :)